Database Marketing Applications
"Your data, your road to success"
About Us
DataMaApp was established in Canada in 1999. Beginning as an advanced analytic service provider, DataMaApp has expanded to include full Direct Marketing campaign support, including;
• Data driven strategic planning support
Customer Segmentation
Life Time Value
Buyer Model
Forecasting
• Development of appropriate data marketing tools as your business strategy dictates
Statistical Predictive Models
Next Logical Product
Up-sell Cross-sell Models
• Test Design
• Campaign implementation and results analysis
Bob Saarimaki President of DataMaApp - has over 16 years of applied database marketing experience. Bob's experiences have primarily been focused on developing customer and data driven solutions and results.
Bob's past experiences include data projects with American Express, CIBC, Royal Bank of Canada, Bell Canada, NEBS and Deluxe.